About Us

Our Story

Romin and Niyatii's story began in 2006 when they crossed paths at a Latin ballroom class. Little did they know that this chance meeting would blossom into a lasting friendship.

Over the years, their friendship faced the ebb and flow of life's demands, leading to periods of lost touch followed by joyous reunions. Despite the challenges, the bond between Romin and Niyatii persisted, growing stronger with each chapter of their lives.

In a serendipitous turn of events, their friendship took an exciting turn towards entrepreneurship. One evening, Niyatii shared her desire to venture into the silver jewellery business. Romin, drawing upon his extensive experience as a jeweller, enthusiastically embraced the idea. Their friendship seamlessly evolved into a business partnership, marking the beginning of a new chapter.

In a remarkable display of synergy, Romin and Niyatii combined their strengths, and in less than two months, they proudly launched their brand – GAIA. This venture reflects not only their individual skills but also the unique harmony that their friendship brings to the business.

GAIA, born from the collaboration of Romin's expertise and Niyatii's entrepreneurial spirit, is set to redefine the world of silver jewellery. Their shared vision for affordable yet exclusive pieces resonates with the essence of their enduring friendship – a testament to the journey they've travelled together and the exciting paths that lie ahead.

Our Founders

Romin Shah

Romin Shah is a distinguished entrepreneur and visionary leader in the jewellery industry, with over 50 years of family business experience. As the driving force behind Tamanna Jewel, a family business started by his grandfather, he has cultivated a legacy of excellence, blending tradition with innovation to create timeless and sophisticated diamond jewellery. Romin's commitment to meticulous craftsmanship is evident in each piece, reflecting unparalleled brilliance and capturing the essence of individuality. His leadership has not only solidified Tamanna Jewel's reputation for client-centric excellence but also paved the way for a strategic expansion into the silver jewellery business, showcasing his forward-thinking approach and determination to continue making a significant impact in the industry.

Niyatii N Shah

Niyatii N Shah is a distinguished figure, known for her multifaceted roles as a Sexuality Educator, Counsellor, Author, and Intimacy Coach. Her journey is characterized by a unique blend of entrepreneurship and advocacy.

With a solid foundation in business, Niyatii initially spent 8 years as a businesswoman before discovering her true calling in sex education. This prior experience adds depth to her profile, demonstrating a versatile skill set that seamlessly transitions between different domains.

Our Philosophy

At GAIA, our philosophy not only celebrates individuality and self-expression but also embraces the natural beauty of our materials. We believe in the inherent allure of going back to basics, utilizing natural materials like sterling silver and ethically sourced gemstones to create stunning jewellery pieces.

We encourage the young and the adults to embrace the raw beauty of nature reflected in our jewellery, reminding them of their connection to the world around them. Just as each gemstone is unique in its colour and texture, so too is each individual in their own right.

Our jewellery serves as a reminder to stay grounded, rooted in authenticity, and unapologetically natural. Whether it's the subtle shimmer of silver or the vibrant hues of gemstones, every element is a tribute to the beauty of simplicity and the elegance of nature.

So, stand tall, be yourself unabashedly, and adorn yourself with jewellery that not only reflects your unique identity but also honours the natural world from which it came.

Our Values

Trust: Build trust through consistent reliability and transparent practices.

Quality Craftsmanship: Ensure each piece reflects superior craftsmanship for lasting beauty.

Authenticity: Offer genuine materials and designs, fostering a sense of trust and credibility.

Customer-Centric Approach: Prioritize customer satisfaction, providing a personalized and responsive experience.

Ethical Sourcing and Sustainability: Embrace ethical material sourcing and sustainable practices for responsible business.

Transparency: Communicate openly about pricing, sourcing, and manufacturing processes to establish trust.

Inclusivity: Celebrate diversity in designs, catering to a wide range of tastes and preferences.

Education: Empower customers with information about gemstones, metals, and care instructions.

Affordability: Make quality jewellery affordable, ensuring that elegance is within reach for everyone.

Versatility: Offer versatile designs that cater to various occasions and styles.

Tradition: Blend traditional elements seamlessly with modern aesthetics, creating timeless pieces.